Equivalence at word level.

English : car
German : Auto

Simple. But there are so many more words to describe a car in both languages, so it's the skill of the translator to find the appropriate word for the text and the context which is to be translated.

English:
neutral: car, automobile, motor,
specific:limousine, convertivle, truck, pick-up, hatchback,
slang / derogatory:  banger, ride, gas guzzler

German:
neutral: Auto, Automobile, Personenkraftwagen
specific: Limosine, Lastkraftwagen, Cabrio,
slang / derogatory: Kutsche, Klapperkasten, fahrbahrer Untersatz, Schlitten, Schrottkiste